Company Overview

Company story

Write the origin story here — why George started Harla, what he observed working in or adjacent to the property sector, and the specific moment of conviction that made this a company rather than a thought. Be concrete: what was broken, who felt it, and why was the timing right in 2024/2025?

Mission statement

One sentence. What Harla is for, in terms of outcome rather than product. Not a tagline — the thing you would say to a sophisticated operator who asked why this company exists and what it is trying to change.

Current cap table summary

High-level ownership breakdown pre-raise. Full cap table is available in the 02 · Company section. Note any existing shares, options, convertibles, or prior investment to be aware of.