Market Sizing
Total Addressable Market — TAM
£[X]bn
Source: [MHCLG / Savills / CBRE — insert reference]
Definition
The full UK private rented sector and build-to-rent market. Approximately 4.6 million privately rented households in England alone (MHCLG, [year]), with a growing BTR pipeline concentrated in major cities. The addressable spend is the total annual PropTech and property operations software budget across this base.
Methodology
[Number of private rented properties in UK] × [estimated annual PropTech spend per unit, sourced from industry benchmarks]. Replace with specific sourced numbers before investor distribution.
Serviceable Addressable Market — SAM
£[X]m
Source: [Insert]
Definition
Operators and agents managing 10 or more properties with sufficient digital maturity to adopt a SaaS operations product. This filters out accidental landlords (single property) and operators whose process is too manual to integrate with an intelligent layer without significant change management cost.
Methodology
[Subset of TAM by operator size and digital adoption proxy — source from Companies House or industry association data. ARLA Propertymark membership or UKAA BTR operator lists are good proxies for the top of the SAM.] Replace with specific sourced numbers before investor distribution.
Serviceable Obtainable Market — SOM
£[X]m
Source: Internal model
Definition
Realistic 3-year capture based on GTM capacity, competitive dynamics, and the time required to build a credible enterprise sales motion. The SOM is a bottom-up number, not a percentage of the TAM.
Methodology
Bottom-up from target account list and conversion assumptions — see financial model. Calculated as [number of target accounts reachable in 3 years] × [average ACV] × [conservative conversion rate]. Sensitivity analysis available in the financial model.
All figures are working assumptions based on available public data. George to replace with sourced figures before investor distribution.