Phase 1 Months 1–4 · Pre-seed

MVP — first pilot live

To be completed

Phase 1 milestones

List the specific features or capabilities that constitute the MVP. Be precise — not "triage working" but "maintenance requests received via WhatsApp are classified and routed within 90 seconds without human intervention." Investors will test these claims.

Phase 2 Months 4–8 · Post-seed

Expansion — three pilots, revenue

To be completed

Phase 2 milestones

What the product must do to close pilots 2 and 3, and what early commercial terms look like. Note any features requested by pilot 1 that are in scope for this phase.

Phase 3 Months 9–18 · Series A prep

Scale — repeatable sales motion, NRR story

To be completed

Phase 3 milestones

The commercial and product milestones that make Harla Series A-ready. What does the product look like when it can be sold by someone other than George, and when customers are expanding rather than just onboarding?

Roadmap is indicative. Milestone definitions will be sharpened as pilot feedback comes in. The priority sequencing — commercial milestone first, feature list second — will not change.