Founders
The case for why this team can build and sell Harla. Not a career summary — an argument for specific capability in the specific market.
George Unsworth
Founder & CEO[Write George's bio here. Two to three paragraphs. The structure that works for sophisticated investors: what George did before this, what he learned from it that is directly applicable to Harla, and the specific insight or experience that makes him the right person to build this rather than someone else.]
[The second paragraph should address the market question: why does George understand the UK property operations sector? What is the depth of his exposure to the problem — as an operator, an adjacent builder, a researcher? The more specific and concrete this is, the stronger the team argument.]
[The third paragraph, if needed, should cover the commercial side: experience selling, building commercial relationships, or managing customers. At pre-seed, founder-led sales is the model — the investor wants to know whether George can close the first ten accounts personally.]